To celebrate the opening of its newest store at Bonifacio Global City, Titan, the first and only basketball specialty concept store in the country, once again sets in motion a collaboration with local clothing brand UNSCHLD and Singapore-based artist, SBTG (Mark Ong) for the second installment of the Deer Valley Titans, a clothing line based on the fictitious AAU basketball team set in the not so distant future. Following their successful three-way collaboration last year, the stage is once again set for a Return to Deer Valley.
The Deer Valley Titans is a fictional basketball team inspired by the vision of Titan’s co-founder, Jeffrey Cariaso: for Titan to eventually have its own AAU ball club based out of the US with a core group of players comprised mostly of kids with Filipino roots, who all share the same talent and passion for the game. The Deer Valley Titans is also the name of Titan’s real-life team of basketball athletes which includes Tony Dela Cruz, Brandon Cablay, Vaughn Canta, Sudan Daniel, Andro Torres, Gerald Anderson and new additions this year in Peter June Simon, Marc Pingris and Keith Jensen.
This November, following the release of the “Varsity Bones” collection in 2011, the Deer Valley Titans return to the memory of when and where they first fell in love with basketball and ponder on what life would have been if it weren’t for the sport. Their collective insights served as the inspiration for the UNSCHLD-designed clothing collection which also sees a return to the Golden Era of the 90’s: crewnecks, button downs and anoraks in loud prints and colors, nylon camp caps and cotton twill snapbacks and jerseys patterned after the colorways of the basketball dream teams of the 1990s.
In addition, the SBTG-designed pieces also take a similar journey back to the days of vintage Americana through the lens of team sport. The collection features key products that take design cues from old-school football sweaters and tees, varsity uniforms and bowling shirts from decades past.
The Deer Valley Titans: Return to Deer Valley Capsule Collection will be unveiled exclusively on November 22, 2012 at 6PM at the new Titan Flagship Store, 2 Parkade, Fort Bonifacio Global City in Taguig.
For more information on the exclusive release party, visit www.titan22.com, or visit www.unschld.com/lookbook to view the full collection. To see the previous collection and other works of Mark Ong (SBTG), visit www.royalefam.com.
see you guys tomorrow